Target Audience: As a new PR practitioner, this workshop will provide you with the necessary knowledge and tools to create and deliver your own Press Release.
Principal, Moxxi Communications
Ever wonder why your competitors get such great press? Are they paying for it? How does it all work? Is PR expensive? These and other questions are answered in the “Introduction to Public Relations” webinar. This webinar explains what is PR, how it differs from advertising, how to use it to your advantage and some basics on what a company needs to succeed in the PR game.
The course will also talk about different techniques companies can use to gain PR and what the media is really looking for. This is a great opportunity to gain a basic introduction and will give the attendee a peak into the world of public relations
Course Goal: Provide an introduction to public relations
Who Should Attend: Anyone interested in understanding what PR is and how it can be used to gain exposure for your company, product or service
Course Objective? Provide a general overview of public relations.
This series includes 2 web casts, and gives you the capability to view each seminar at your own convenience within your own schedule.
A woman with moxie, Lisa is a master of "no-fear" PR, possessing a keen understanding of the IT marketplace and a broad business-to-business background. With more than 15 years experience in communications, she has provided senior-level counsel on corporate reorganization and downsizing, major crises, swiftly evolving market environments, product positioning and go-to-market strategies.
Prior to founding Moxxi Communications, she was Executive Vice President and Managing Director for Golin Harris' Orange County office and served as co-chair of the agency's U.S. technology practice. She joined the office in 1995 when it was Benjamin Group and later Weber Shandwick. While there, she has helped position the agency as one of the leading tech shops in the U.S., attracting top-name clients such as Toshiba Computer Systems Group, Ingram Micro and Snap Appliance. Providing counsel to both large multinational firms as well as small entrepreneurial start-ups is Lisa's forte. In addition to her work with global technology leaders, she has also generated significant awareness for emerging technology companies, helping them achieve their growth and business objectives.
Lisa was also responsible for running the business with P&L responsibilities, so she knows what keeps business people up at night. She understands the bigger business picture, but without loosing sight of what it takes to get the job done. She's not afraid to roll up her sleeves and get down in the trenches.
Prior to joining Benjamin, Lisa supervised the Toshiba Computer Systems Division account. She helped position the company as the leader in portable computing, as well as broaden their public relations efforts to reach the growing consumer market.
Before that, Lisa developed and implemented public relations campaigns for a variety of IT clients in the storage, enterprise systems and software industries.
Before becoming a techie, Lisa was steeped in the world of consumer public relations. She has counseled and publicized professionals, companies and products ranging from restaurateurs, doctors, lawyers to car care products and resort destinations. Lisa has also overseen community relations programs and orchestrated a number of special events.