Target Audience: Whether you are a senior executive, an entrepreneur or an employee of a company of any size - Personal Branding is the method to better differentiate you from "others."
James (Jamie) Tran
Target Audience: Whether you are a senior executive, an entrepreneur or an employee of a company of any size – Personal Branding is the method to better differentiate you from “others”..
The course objective is to enable you to create your personal brand plan in an authentic way. This seminar will provide a process to improve your competencies, identify new ways of aligning yourself with your values / strengths and learn how to market yourself to others.
- 1. How do we best leverage our gifts?
- 2. How do we improve and change our reputations?
- 3. How do we get in touch with what we truly want in a way that makes us truly happy?
James (Jamie) Tran
Known for his leadership skills, teamwork, and ability to understand the consumer and how to achieve lasting growth, James has a history of improving sales and profits in diverse industries both domestically and internationally.
With almost 20 years experience in brand marketing and advertising for PepsiCo/Taco Bell/Yum, BBDO, FCB, James has experience on many brands in consumer package goods, retail and professional services. Both in B2C and B2B.
While at Taco Bell he led a cross functional initiative to significantly improve the core food impacting $4 billion in sales. This involved significant knowledge of operational processes, the consumer and all functions including marketing. In his last position (B2B) he led the architecture of a brand resulting in 13 % CAGR revenue (2 years), best in class copy and unparalleled customer satisfaction (intent to repeat).
With both an integrated consumer and trade focus James led the restaging of Cable TV Sports network resulting in +40% in ad revenue, + 30% in ratings and best in country advertising award for integrated campaign for all advertisers (CLIO equivalent).
James has been trained at PepsiCo (selected as country rep for consumer insights training) and attended YUM global marketing university.
His key strengths are creativity fused with an analytical outside the box approach. He believes the best marketers are operationally minded.