Target Audience: SMBs (small and mid size businesses) and business professionals who are interested in learning basic branding concepts.
James (Jamie) Tran
How do we expose opportunities to improve customer satisfaction?
How do we get the organization and company involved?
To provide learning of a process to improve the brand through operational excellence.
Who should attend? Anyone that has contact with consumers/customers/users. Marketing, operations and any cross-functional leaders.
- 1. Learn process to continually improve consumer experience
- 2. Demonstrate how operations excellence improves the brand
James (Jamie) Tran
Known for his leadership skills, teamwork, and ability to understand the consumer and how to achieve lasting growth, James has a history of improving sales and profits in diverse industries both domestically and internationally.
With almost 20 years experience in brand marketing and advertising for PepsiCo/Taco Bell/Yum, BBDO, FCB, James has experience on many brands in consumer package goods, retail and professional services. Both in B2C and B2B.
While at Taco Bell he led a cross functional initiative to significantly improve the core food impacting $4 billion in sales. This involved significant knowledge of operational processes, the consumer and all functions including marketing. In his last position (B2B) he led the architecture of a brand resulting in 13 % CAGR revenue (2 years), best in class copy and unparalleled customer satisfaction (intent to repeat).
With both an integrated consumer and trade focus James led the restaging of Cable TV Sports network resulting in +40% in ad revenue, + 30% in ratings and best in country advertising award for integrated campaign for all advertisers (CLIO equivalent).
James has been trained at PepsiCo (selected as country rep for consumer insights training) and attended YUM global marketing university.
His key strengths are creativity fused with an analytical outside the box approach. He believes the best marketers are operationally minded.